The English Door Company, was originally planned as a brand extension, but it became apparent that making it a standalone company was the order of the day.
Initially starting with the identity and logo development, the task was to create a business to business brand that would still have resonance with a direct consumer audience. It was decided that building a ‘specified’ brand with a consumer audience would help drive new business leads for the network.
Following the launch to end user resellers, a A4 landscape 40pp consumer brochure, website and advertising campaign were produced, with resellers were supported with point of sale materials for use in their showrooms.
