Belliss & Morcom are an established engineering company, trading since 1852, making world class high pressure air compressors. Subsequent to their takeover by US based Gardner Denver, it was felt that they needed an image overhaul.
Open were tasked with developing a new brand identity with a number of logo options, and development of a further 3 sub-brands. Due to their global sales force, it was important to issue a weighty, instructive guidelines document that would cover all eventualities regardless of market location.
As part of the project, Open were asked to develop a version of the logo that could be used for a smartphone app. It has proved so popular that it is now being used to brand the machinery and for use on promotional merchandise.
